5 Elements to Be Included in Your Project Proposal Cover

Proposal Writing
5 years ago

Let's say you know how to mobilize fund for your NGO and are ready to intrigue the donor with your great proposal; however, you stumbled on your proposal cover and don't know what to include, happens a lot right?

Well, here's the answer; in this article, you'll find the 5 essential elements to include in your proposal cover and finally, you can cross this task from your to-do list.


Making the right proposal cover is crucial to maximizing your chances of getting a donor's fund; the main elements to be included are:

  1. The Name of the Project
  2. Date of Submission
  3. Your NGO Name and Logo
  4. Donor's Name and Logo
  5. Proposed Period for Implementation.

 1. The Name of the Project

Usually, we choose the name of the project after finishing writing the proposal and before sending it to the donor. Due to the importance of the project’s name, you should take enough time to think and be convinced by the name as it gives the first impression to the donor and it might increase their focus on the project and prepare them to accept it. Therefore, we advise the proposal writer to choose a good name, taking into consideration the following points:

  • Consistent
    That means the name should be consistent with the project and represent what the project is actually about. Don't name your project "Urgent Medical Aidswhen your project is in fact about delivering food.
    Don't come up with a tricky name just so the donor considers your proposal, because if they did and they found out that the proposal isn't consistent with what they read in the cover, then you are risking not only the refusing of your proposal, but the probability of not being considered for any of your future proposals; and that's a huge cost for such an easy task to consider.

"Don't come up with a tricky name just so the donor considers your proposal"

  • Mentions the Field

    That means the field which the project belongs to such as  FoodHealthWater, or any other field or cluster that your proposal falls in.

    The reason you need to do that is because donors often are looking for some fields and not considering others, so if your proposal is within the field that they are funding, then your chances of getting funding is bigger; however, if your proposal isn't, then it'll be hard, if not impossible, to get that funding from that donor.
  • Mentions the Area

    This is important because some donors are interested in some areas more than others, possibly due to an urgent need to cover or because no one is working there and the donor was waiting for someone to come up and do the work there. Many reasons can confirm the importance of mentioning the area so do it; it won't take that long anyway!
  • Brief

    It is preferred not to exceed 6-10 words, and it can be one sentence that consists of one or two parts. The first part consists of 2 to 4 words then (:) then the second, 4-6 words.

    Make sure though it delivers the needed elements like the ones stated above; also ensure it conveys the project and gives a clear picture of what it is.

"Include the field that your proposal belongs to because donors often are looking for specific fields and not considering others"

Examples of the implemented projects’ names by local and international organizations:

  • Sanitation Project: Improving sanitation, water, hygiene in Alsood and Alsoodah.
  • Yemen at a Crossroads: Enhance good governance in Yemen.
  • Emergency Response Project for education services in Taiz and Aden
  • Empowerment Project for Local Development in Addis Ababa.
  • Emergency Medical Services Project in Accra.

"It is preferred not to exceed 6-10 words in the title, and it can be one sentence consists of one or two parts"


2.  Date of Submission

That is the date of submitting the project to the donor. It's preferred to include it on the project so the donor can see the priority of timing; therefore, the older proposals will be addressed and reviewed first, followed by the new ones, which ensure that you get a response from the donor in accordance with your submission date.

It's also useful to see whether or not the proposal falls in a certain period of time, wherein the donor called for proposals within, or whether it was outside of that period. As such, it should be treated differently.

3. Your NGO's Name and Logo:

Evidently, you should submit your NGO’s name; after all, you need to be addressed by the donor and get the funding under your NGO's name if your proposal gets approved.
On the other hand, the name is important for the donor as well to check whether or not both of you have a previous relationship, and if so, how was it? That could shorten a huge amount of time and effort in reviewing and assessing.

 "Having a previous relationship with the donor could shorten a huge amount of time and effort in reviewing and assessing"

For the logo, if your NGO has one, then make sure to put it near your name so the donor recognizes your organization even If the viewer didn't read your NGO's name, as they say, "A picture is worth a thousand words".

If your NGO doesn't' have a logo, it's highly recommended to get one before sending that proposal; your logo should be uniqueconveys your message, and looks trustworthyAfter all, it’s your NGO visual message to the viewer.

4. Donor's Name and Logo::
As we mentioned in the previous point, it's important to include your NGO's name and logo, but why would you include the donor’s name and logo? At the end the proposal, will be delivered to them anyway right?
Well, yes and no; yes, the proposal should be delivered to the donor, but no, you don’t want to omit their name and logo. First of all, because it ensures that the proposal is in the right place.

Second, it delivers the message that you are applying specifically for that donor after going through their qualifications and conditions; thus, you send it to them exclusively and you're not targeting multiple donors with the same proposal, hoping that one of them will just say: “Yes here's the money!” It doesn't work that way, at least we’ve never heard of such a thing.


"Including the donor's name and logo ensures that the proposal is in the right place"

5.  Proposed Period for Implementation:

The period during which the organization proposes to implement the project, you can write it like this  (From:1st January 2019 to 31st December 2019), this (1st Jan. 2019 – 31st  Dec. 2019), or this (1/1/2019 – 31/12/2019), the moral here is that it's clear and concise. 

The reason you need to indicate the project’s supposed period is so that the donors can decide whether or not they are interested, because some donors prefer short period projects that can be assessed quicker to determine your NGO capacity and ability of implementation, especially if your NGO is still young or if the relationship itself is still in the early stage with that donor. Another reason can be if the donor is interested in long period projects that can leave a long-term impact on society.

"Some donors prefer short-term projects that can be assessed quicker; others prefer long-term projects that leave an impact on society."

If you don't know what period your proposal have and you are still contemplating, then if your NGO still young and you don’t have much accomplishments in the past, then consider a tiny budget project with a shorter period of time. However, if your NGO is large and you've accomplished a lot with this donor or others, you can propose a larger budget and a long-term project that can leave a significant impact on society.

Of course, either period of time
 can be changed based on what occurs during the implementation phase, either in decreasing or increasing the timeframe; you just need to contact your donor first to update them with your progress and to discuss and get the approval for the new time period.

Your proposal cover needs to include the name, date of submission, your NGO name and logo, the donor's name and logo and the proposed period for implementation.

Including these five elements in your proposal cover can maximize your chance to get selected and secure the funding for your project.


We hope you know now what to include in your proposal cover. If so, we'd like you to consider Portal365 to write that proposal.
Writing proposals is difficult and frustrating; that's why we created Portal365 to help you to write better proposals in a shorter time. Give it a try, and start now for FREE!

If you have any inquires or topics you'd like us to discuss, then let's have a conversation.

Good luck, and have a great time.


Subscribe to Newsletter

Subscribe, We'll send you the latest grants and blogs for free

We’ll never share your details. Read our Privacy Policy.

Portal365 uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy and our cookie policy.